

AUSTIN, TX (January 10, 2012) –
This year, America sipped past France to become the
largest wine-consuming nation, as wine enthusiasts are increasingly embracing a
lifestyle with wine and food. At Whole Foods Market (NASDAQ: WFM), shoppers are
not only trying new varieties, but they are also increasingly turning to organic wines
with no sulfites added (NSA). To meet this demand, the company is expanding its
offerings and is now the only national retailer to carry the first USDA Certified Organic
NSA wines from Italy and Spain.
Whole Foods Market now carries wines from Bodegas Iranzo, Spain’s oldest
estate-bottled winery, and La Cantina Pizzolato, Italy’s top-selling organic winery.
Specifically, Whole Foods Market stocks Spartico Organic Tempranillo from Bodegas
Iranzo, and La Cantina Pizzolato Organic Merlot, Cabernet Sauvignon and Rosso
Convento, all priced under $13.
“We are thrilled to add these quality Italian and Spanish wines to our line-up of
domestic organic wines, providing shoppers with the best selection of organic NSA
wines available at a retail supermarket,” said Geof Ryan, national wine buyer for Whole
Foods Market. “We see more and more interest in these wines from wine enthusiasts
who believe NSA wines provide the most pure expression of the grape and from those
who have sulfite sensitivities or allergies.”
Depending on the store, approximately 10 to 20 wines of the wines on Whole Foods
Market shelves are organic NSA wines. Domestic producers offering these wines at
Whole Foods Market include Roulé Rouge from northern California, which makes a red
table wine, and Frey Wines from Mendocino County, which produces such wines as an
Organic Red, White and Rosé as well as true varietals like Organic Chardonnay and
Petite Syrah.
“The quality of organic wines improves every year, and these wines from Italy and
Spain are a testament to the traditional artisan winemaking craft passed on for
generations,” said Ryan. Since 1994, Bodegas Iranzo has exclusively produced wine
from organically grown grapes and was one of the first wine producers in Spain to be
USDA National Organic Program - certified organic.
Tasting notes for the imported NSA wines include:
Spartico Organic Tempranillo – this fruity, medium-bodied violet black wine has
smoky, salty nut aromas with sugared berry sweetness and tartness with a firm
powdery tannin finish.
La Cantina Pizzolato Organic Merlot – with aromas of smoked nuts and spicy
raspberries, this deep ruby red is a dry, yet fruity medium bodied wine with good
balance.
La Cantina Pizzolato Organic Cabernet Sauvignon – this dry, medium-to-full bodied
wine has aromas of honey-roasted pineapple and roasted green pepper, with hints of
tangy cranberry notes.
La Cantina Organic Rosso Convento – a medium-bodied blend of Merlot and Cabernet
Sauvignon, the Convento has pleasant aromas of black raspberry and plums, with
baked apple and spice notes, with a toasty cedar finish.
Wine labeled as “organic wine” must be made from organically grown grapes and
cannot have any added sulfites. The wine may have naturally occurring sulfites, but the
total sulfite level must be less than 10 parts per million. Wines with added sulfites that
total more than 10 parts per million must include the statement “contains sulfites.”
Wines labeled as “made from organically grown grapes” may have added sulfites.




Note: Wine photos are available at http://wholefoodsmarket.com/pressroom/photogallery/?
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Contact:
Ashley Hawkins, Whole Foods Market
(512) 542.0381