Frey Vineyards' essential table wines have been known as "Natural Red," "Natural White," and "Natural Rosé" for some time now. But with the word "natural" being unregulated and overused these days, we are excited to see a new look that more clearly broadcasts the bottles' contents. By putting "Organic" back in the names of these wines, Frey is actually returning to their roots:
"Not long after starting Frey Vineyards in 1980, we wanted to make a blended red table wine. The quest for a name began, and we decided to keep it simple: Organic Red. Organic Red became our best-seller, but the iconic name wouldn’t last. The Bureau of Alcohol, Tobacco, and Firearms (BATF) ordered us to change the name because there wasn’t a federal definition of “organic” at the time. In this way, Natural Red was born, followed by Natural White and Natural Rosé, and we’ve run with them ever since.
In 2002 the USDA National Organic Program (NOP) was formed by Congress to develop and enforce national standards for organically-produced goods. Until that point, organic certification had been approved by independent certifying agencies. Finally, the word "organic" had a nationally recognized meaning that represented our best practices for growing grapes without pesticides and improving soil quality, and "organic wine" was defined as made from organic grapes without synthetic additives. Now, after almost twenty years into the NOP, we've decided to change the name of our blends back to Organic."